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Marketing for Pharmacist Providing and Promoting Pharmacy Services
by [Holdford, David A]
$21.38
Description
Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers. Highlights Gain appreciation of the need to market pharmacist services Learn methods for designing and managing pharmacy services Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace This third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.
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Product Details
- David Holdford Brand
- Jul 24, 2015 Pub Date:
- 9780996644914 ISBN-13:
- 0996644911 ISBN-10:
- 330.0 pages Paperback
- English Language
- 9 in * 0.75 in * 6 in Dimensions:
- 1 lb Weight:
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