Deliver Great Products That Customers Love

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the right solution, build a great product, and deliver an awesome customer experience.

Product managers and entrepreneurs face the continuous challenge of creating new solutions and deliver value to their customers. Too often companies of all sizes jump into building something without proper validation of the ideas. Many more struggle with the dynamics of building a new product or service, gaining market traction, making their early customers happy, all while building for scalability and reliability with limited resources.

This book is designed for product managers, innovators, and entrepreneurs that need a guide to product management, that want to learn a variety of techniques to create products, and that seek continuous opportunities for learning and improving.

The author shares stories from the trenches - lessons learned developing products and coaching companies large and small. The vivid case studies and examples provide practical insights into how different companies and leaders have implemented various techniques, and the challenges and difficult choices they faced. This is a book every product manager should have on their shelf.

Great products are built upon the three pillars of strong customer focus, a culture of agility, and team empowerment. This book explains how to drive product innovation and deliver products that customers love. It's a guide for innovators, leaders, and entrepreneurs, and it includes several interviews with startup CEOs and real-life use cases.
Valerio has been creating products that customers love for more than 20 years across a variety of industries and multiple countries. He led product development for retail bank at Capital One where he reinvented the customer experience with a combination of new digital and physical products. Before Capital One, Valerio was the co-founder and CEO of Goozex.com, the acclaimed online marketplace for trading used video games with a virtual currency - before Bitcoin was even invented. An entrepreneur at heart, he excels at building new products in the early stages of product innovation, where uncertainty and lack of a clear solution are the biggest challenges. He works with companies worldwide to develop Design Thinking, Agile, and digital innovation practices. He holds an MBA from the University of Maryland, USA and a MS/BS degree in Electronic and Computer Engineering from the University of Rome, Italy.