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Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

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Description

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

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Product Details

  • Routledge Brand
  • Jul 7, 2022 Pub Date:
  • 1032007877 ISBN-10:
  • 9781032007878 ISBN-13:
  • English Language
  • 250.0 pages Hardcover
  • 9 in * 0.76 in * 6 in Dimensions:
  • 1 lb Weight: