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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Br

by Kucharska, Wioleta

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Description

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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Product Details

  • Routledge Brand
  • May 27, 2024 Pub Date:
  • 1032013389 ISBN-10:
  • 9781032013381 ISBN-13:
  • English Language
  • 9.02 in * 0.43 in * 5.98 in Dimensions:
  • 1 lb Weight: