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Social Media Analytics and Practical Applications: The Change to the Competition Landscape

by Kumar, Subodha

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Description

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

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Product Details

  • CRC Press Brand
  • Oct 4, 2024 Pub Date:
  • 103205140X ISBN-10:
  • 9781032051406 ISBN-13:
  • English Language
  • 8.5 in * 0.17 in * 5.5 in Dimensions:
  • 0 lb Weight: