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Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

by Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

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Description

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour.

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Product Details

  • Routledge Brand
  • Nov 2, 2021 Pub Date:
  • 1032052198 ISBN-10:
  • 9781032052199 ISBN-13:
  • English Language
  • 9.69 in * 0.48 in * 6.85 in Dimensions:
  • 1 lb Weight: