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Storytelling and Market Research: A Practical User Guide

by Storytelling and Market Research: A Practical User Guide

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Description

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

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Product Details

  • Nov 11, 2021 Pub Date:
  • 1032064854 ISBN-10:
  • 9781032064857 ISBN-13:
  • English Language