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Marketing to the Poor: Creating Value

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$160.95

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Description

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

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Product Details

  • Oct 12, 2022 Pub Date:
  • 1032130288 ISBN-10:
  • 9781032130286 ISBN-13:
  • English Language