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Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

by Chatzopoulou, Elena

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Description

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

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Product Details

  • Routledge Brand
  • Oct 9, 2024 Pub Date:
  • 1032130725 ISBN-10:
  • 9781032130729 ISBN-13:
  • English Language
  • 9.21 in * 0.43 in * 6.14 in Dimensions:
  • 1 lb Weight: