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Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture

by Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture

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Description

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

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Product Details

  • Routledge Brand
  • Jun 16, 2023 Pub Date:
  • 1032204818 ISBN-10:
  • 9781032204819 ISBN-13:
  • English Language
  • 266.0 pages Hardcover
  • 9.21 in * 0.79 in * 6.14 in Dimensions:
  • 1 lb Weight: