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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputatio

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Description

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

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Product Details

  • Dec 18, 2024 Pub Date:
  • 1032204877 ISBN-10:
  • 9781032204871 ISBN-13:
  • English Language