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Luxury Fashion Marketing and Branding: A Strategic Approach

by Dallabona, Alice

$47.55

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Description

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

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Product Details

  • Routledge Brand
  • Aug 22, 2024 Pub Date:
  • 1032206888 ISBN-10:
  • 9781032206882 ISBN-13:
  • English Language
  • 9.69 in * 0.42 in * 6.85 in Dimensions:
  • 1 lb Weight: