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Customer Relationship Management: Concepts, Applications and Technologies

by Customer Relationship Management: Concepts, Applications and Technologies

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Description

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

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Product Details

  • Routledge Brand
  • Jan 23, 2024 Pub Date:
  • 1032247444 ISBN-10:
  • 9781032247441 ISBN-13:
  • 372.0 pages Paperback
  • English Language
  • 9.69 in * 0.84 in * 7.44 in Dimensions:
  • 2 lb Weight: