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Artificial Intelligence for Marketing Management

by Artificial Intelligence for Marketing Management

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Description

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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Product Details

  • Routledge Brand
  • May 27, 2024 Pub Date:
  • 1032248491 ISBN-10:
  • 9781032248493 ISBN-13:
  • English Language
  • 9.21 in * 0.5 in * 6.14 in Dimensions:
  • 1 lb Weight: