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Routledge Companion to Corporate Branding

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Description

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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Product Details

  • Routledge Brand
  • Jan 29, 2024 Pub Date:
  • 1032252596 ISBN-10:
  • 9781032252599 ISBN-13:
  • English Language
  • 9.69 in * 1.21 in * 6.85 in Dimensions:
  • 2 lb Weight: