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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

by Mabillard, Vincent

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Description

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

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Product Details

  • Jun 27, 2025 Pub Date:
  • 1032260351 ISBN-10:
  • 9781032260358 ISBN-13:
  • English Language