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Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

by Bryla, Pawel

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Description

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

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Product Details

  • Routledge Brand
  • May 27, 2024 Pub Date:
  • 1032269022 ISBN-10:
  • 9781032269023 ISBN-13:
  • English Language
  • 9.21 in * 0.81 in * 6.14 in Dimensions:
  • 1 lb Weight: