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Strategic Pharmaceutical Marketing Management in Growth Markets

by Nandy, Mithun

$170.40

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Description

India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.

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Product Details

  • May 9, 2023 Pub Date:
  • 1032289422 ISBN-10:
  • 9781032289427 ISBN-13:
  • English Language