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Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer

by Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer

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Description

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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Product Details

  • Oct 9, 2024 Pub Date:
  • 1032304448 ISBN-10:
  • 9781032304441 ISBN-13:
  • English Language