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Description

This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value.

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Product Details

  • Routledge Brand
  • Nov 30, 2023 Pub Date:
  • 9781032320649 ISBN-13:
  • 1032320648 ISBN-10:
  • 228.0 pages Paperback
  • English Language
  • 9.21 in * 0.52 in * 6.14 in Dimensions:
  • 1 lb Weight: