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Consumer Packaging Strategy: Localisation in Asian Markets

by Khan, Huda

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Description

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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Product Details

  • Routledge Brand
  • Oct 8, 2024 Pub Date:
  • 1032324031 ISBN-10:
  • 9781032324036 ISBN-13:
  • English Language
  • 9.21 in * 0.37 in * 6.14 in Dimensions:
  • 1 lb Weight: