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Branded Entertainment and Cinema: The Marketisation of Italian Film

by Dagnino, Gloria

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Description

Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

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Product Details

  • Jun 13, 2022 Pub Date:
  • 1032337524 ISBN-10:
  • 9781032337524 ISBN-13:
  • English Language