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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

by Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

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Description

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

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Product Details

  • Routledge Brand
  • Apr 8, 2024 Pub Date:
  • 1032362049 ISBN-10:
  • 9781032362045 ISBN-13:
  • 220.0 pages Paperback
  • English Language
  • 9.21 in * 0.5 in * 6.14 in Dimensions:
  • 1 lb Weight: