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Brand Psychology: The Art and Science of Building Strong Brands

by Busche, Laura

$47.55

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Description

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

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Product Details

  • Routledge Brand
  • Nov 17, 2023 Pub Date:
  • 1032373725 ISBN-10:
  • 9781032373720 ISBN-13:
  • 396.0 pages Paperback
  • English Language
  • 9.21 in * 0.9 in * 6.14 in Dimensions:
  • 1 lb Weight: