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Cultural Mediation for Museums: Driving Audience Engagement

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Description

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

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Product Details

  • Jan 31, 2023 Pub Date:
  • 1032403691 ISBN-10:
  • 9781032403694 ISBN-13:
  • English Language