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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
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Description
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
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Product Details
- Mar 5, 2024 Pub Date:
- 1032412216 ISBN-10:
- 9781032412214 ISBN-13:
- English Language
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