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Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

by Mahoney, James

$179.85

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Description

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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Product Details

  • Oct 13, 2023 Pub Date:
  • 103245959X ISBN-10:
  • 9781032459592 ISBN-13:
  • English Language