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Financial Services Marketing: A Guide to Principles and Practice

by Financial Services Marketing: A Guide to Principles and Practice

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Description

This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.

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Product Details

  • Routledge Brand
  • Oct 2, 2024 Pub Date:
  • 1032504633 ISBN-10:
  • 9781032504636 ISBN-13:
  • English Language
  • 9.61 in * 1.44 in * 6.69 in Dimensions:
  • 3 lb Weight: