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Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

by Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

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Description

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.

It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

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Product Details

  • Routledge Brand
  • Jan 6, 2025 Pub Date:
  • 1032510366 ISBN-10:
  • 9781032510361 ISBN-13:
  • 322.0 pages Hardcover
  • English Language
  • 9.21 in * 0.92 in * 6.14 in Dimensions:
  • 1 lb Weight: