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Rural Marketing: Growing the Non-urban Consumer

by Velayudhan, Sanal Kumar

$179.85

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Description

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

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Product Details

  • Routledge India Brand
  • Feb 14, 2024 Pub Date:
  • 1032518758 ISBN-10:
  • 9781032518756 ISBN-13:
  • English Language
  • 9.21 in * 0.76 in * 6.14 in Dimensions:
  • 1 lb Weight: