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Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

by Daryanto, Ahmad

$56.05

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Description

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

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Product Details

  • Jun 3, 2025 Pub Date:
  • 1032525649 ISBN-10:
  • 9781032525648 ISBN-13:
  • English Language