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The Strategy and Tactics of Pricing A Guide to Growing More Profitably International Student Editi

by [Müller, Georg, Nagle, Thomas T, Gruyaert, Evert]

$204.16

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Description

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

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Product Details

  • Routledge Brand
  • Nov 2, 2023 Pub Date:
  • 9781032540726 ISBN-13:
  • 1032540729 ISBN-10:
  • 362.0 pages Paperback
  • English Language
  • 10 in * 0.75 in * 7 in Dimensions:
  • 1 lb Weight: