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Influencer Marketing: Building Brand Communities and Engagement

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Description

Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

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Product Details

  • May 27, 2025 Pub Date:
  • 1032562242 ISBN-10:
  • 9781032562247 ISBN-13:
  • English Language