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Understanding the Marketing Exceptionality of Prestige Perfumes

by Understanding the Marketing Exceptionality of Prestige Perfumes

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Description

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands' launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume

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Product Details

  • May 31, 2023 Pub Date:
  • 1032570164 ISBN-10:
  • 9781032570167 ISBN-13:
  • English Language