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Perspectives in Marketing, Innovation and Strategy

by Perspectives in Marketing, Innovation and Strategy

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Description

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

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Product Details

  • Routledge India Brand
  • Dec 18, 2024 Pub Date:
  • 1032574860 ISBN-10:
  • 9781032574868 ISBN-13:
  • 294.0 pages Paperback
  • English Language
  • 9.21 in * 0.67 in * 6.14 in Dimensions:
  • 1 lb Weight: