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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainab

by Doorley, John

$94.80

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Description

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

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Product Details

  • Apr 3, 2025 Pub Date:
  • 1032577983 ISBN-10:
  • 9781032577982 ISBN-13:
  • English Language