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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

by Mitterfellner, Olga

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Description

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

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Product Details

  • Routledge Brand
  • Dec 11, 2024 Pub Date:
  • 1032582324 ISBN-10:
  • 9781032582320 ISBN-13:
  • English Language
  • 9.21 in * 0.77 in * 6.14 in Dimensions:
  • 1 lb Weight: