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International Marketing: Strategy and Theory

by Onkvisit, Sak

$354.68

List Price: $375.00
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Description

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

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Product Details

  • Jun 4, 2025 Pub Date:
  • 103258369X ISBN-10:
  • 9781032583693 ISBN-13:
  • English Language