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Psychology of Advertising
by Fennis, Bob M
$63.61
List Price: $66.99
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Description
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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Product Details
- May 14, 2025 Pub Date:
- 1032596139 ISBN-10:
- 9781032596136 ISBN-13:
- English Language
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