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Winning the Global TV News Game
by Carla Brooks, Johnston
$38.10
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Description
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.
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Product Details
- Jun 4, 2025 Pub Date:
- 1032607777 ISBN-10:
- 9781032607771 ISBN-13:
- English Language
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