Detail Image
click to view more

Daytime Television Programming

by Matelski, Marilyn J

$35.26

List Price: $36.99
Save: $1.73 (4%)
add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Tuesday, July 22, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection

Description

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

Last updated on

Product Details

  • Jun 4, 2025 Pub Date:
  • 1032621915 ISBN-10:
  • 9781032621913 ISBN-13:
  • English Language