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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

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Description

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate cancel culture" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

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Product Details

  • Routledge Brand
  • Sep 30, 2024 Pub Date:
  • 1032670517 ISBN-10:
  • 9781032670515 ISBN-13:
  • English Language
  • 9.21 in * 0.77 in * 6.14 in Dimensions:
  • 1 lb Weight: