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Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

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Description

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

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Product Details

  • Apr 7, 2025 Pub Date:
  • 103267136X ISBN-10:
  • 9781032671369 ISBN-13:
  • English Language