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Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge
by Chen, Xiaoyu
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Description
This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.
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Product Details
- May 6, 2025 Pub Date:
- 1032673532 ISBN-10:
- 9781032673530 ISBN-13:
- English Language
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