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Digital Public Relations and Marketing Communication Trends in Africa

by Digital Public Relations and Marketing Communication Trends in Africa

$170.40

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Description

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

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Product Details

  • Routledge Brand
  • Jun 7, 2024 Pub Date:
  • 1032689617 ISBN-10:
  • 9781032689616 ISBN-13:
  • English Language
  • 9.21 in * 0.69 in * 6.14 in Dimensions:
  • 1 lb Weight: