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Shopping Centre Marketing: Value Creation and Customer Engagement

by Krowicki, Piotr

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Description

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

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Product Details

  • Jun 27, 2025 Pub Date:
  • 1032690534 ISBN-10:
  • 9781032690537 ISBN-13:
  • English Language