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Trust and Brand Management: The Role of Brand Heritage

by Trust and Brand Management: The Role of Brand Heritage

$170.40

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Description

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

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Product Details

  • Routledge Brand
  • Dec 23, 2024 Pub Date:
  • 1032704810 ISBN-10:
  • 9781032704814 ISBN-13:
  • 252.0 pages Hardcover
  • English Language
  • 9 in * 0.76 in * 6 in Dimensions:
  • 1 lb Weight: