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Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation

by Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation

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Description

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

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Product Details

  • Routledge Brand
  • Aug 7, 2024 Pub Date:
  • 1032728035 ISBN-10:
  • 9781032728032 ISBN-13:
  • English Language
  • 9.02 in * 0.32 in * 5.98 in Dimensions:
  • 0 lb Weight: