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Visual Marketing: A Practical Guide to the Science of Branding & Retailing

by Visual Marketing: A Practical Guide to the Science of Branding & Retailing

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Description

Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

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Product Details

  • Routledge Brand
  • Mar 27, 2025 Pub Date:
  • 103273132X ISBN-10:
  • 9781032731322 ISBN-13:
  • 178.0 pages Paperback
  • English Language
  • 9.21 in * 0.41 in * 6.14 in Dimensions:
  • 1 lb Weight: