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Customering Method: From CX Dogma to Customer Science

by Spinley, Aarron

$38.10

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Description

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.

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Product Details

  • Routledge Brand
  • Nov 1, 2024 Pub Date:
  • 1032823089 ISBN-10:
  • 9781032823089 ISBN-13:
  • English Language
  • 9.21 in * 0.72 in * 6.14 in Dimensions:
  • 1 lb Weight: